Dior is one of the world’s most well-known haute couture brands. Their story of success started in the 1950’s.
The second world war had just come to its end and Christian Dior felt that the world of fashion was in need of something new. During the war, women had been wearing quite strict uniforms with straight silhouettes that didn’t embrace the female body, in Dior’s opinion. He then decided to adorn the world of fashion with his masterpiece “The New Look”.
The New Look was all about showing feminine curves, elegant lengths on the skirts and matching accessories such as long silk gloves with wide hats.
One may say that Dior helped women embrace their femininity which in a sense, got lost during the war times. However, The New Look has also been criticized a lot due to its extremely tight waist, which later was to be called the “wasp waist”.